BURBERRY PRORSUM LIVE IN 3D: PARIS, NEW YORK, DUBAI, TOKYO & LOS ANGELES.

Besides London, the attendees in Paris, New York, Dubai and Tokyo were able to watch the live streaming in 3D. Twitter convert, Bryanboy was on ground to tweet live in New York along with Joe Zee. Why didn’t Burberry do it in Singapore since we have the largest store in SEA? Imagine that.

How extremely rude of me to fall asleep during the streaming, was everyone else glued to the screen at midnight? I stayed awake until… all I could remember was Anna Wintour saying, “Burr-breeze”. Maybe because I was too tired doing emails with regards to streaming the show on MYKOMAG. Or maybe I wasn’t as excited as before.

You see I’m still processing the men’s collection with the ‘abrupt’ change of direction in their clothes. The military influence was evident and I’m not a fan of such stuff – leave that to Balmain? Okay I get it, homage to Burberry outerwear heritage but can’t we be subtle with the military approach? I’m having hard time liking the collection this season and I don’t know how to put it in words. I’ll warm up to the collection but I think it’s taking too long. To say that I didn’t like it, it’s difficult because I’ve never dislike a Burberry collection.

I thought it was a little too late for thigh-high boots and no one who is of a normal size is going to look nice in those clothes. The clothes wasn’t focused on designs as compared to spring, it was more about buckles and buttons and more metal hardware on the garments. All in all I liked it but did I think it was epic-omg-groundbreaking? Not really.

Dinie.

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BURBERRY MINI ME LOOKS S/S 2010.

Too cute! Too cute! I love children! (Not in the King Of Pop kind of way but I love children as in I want my own.)

I wont be buying a whole closet for my children anytime soon. Because it doesn’t mean that if the clothes are meant for your brother/sisters/daughters/nieces/grandchildren, they cost less. Not true. These little cuteness comes with a hefty price tag too. An average trench coat for kids can cost up to USD 395! (That’s like SGD 520?)

Not too sure if this is the first time for Burberry-- making miniature version of the of-the-runway key pieces but if they do, I want to see more!

I can imagine Suri Cruise wearing the pink trench. With customized heels from the spring-summer collection.

Dinie.

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BURBERRY OPENS FIRST STORE IN LEBANON.

London, 14 January 2010 - Burberry is pleased to announce the opening of the first Burberry store in Lebanon.

The 250 square metre store, on Allenby Street in the Beirut Souks, opened on 22 December 2009 with the new store design concept developed by Burberry Chief Creative Officer, Christopher Bailey, where intrinsically British materials and themes are used throughout in a contemporary way.

The store features men's and women's ready-to-wear from the Burberry London and Burberry Brit collections, as well as Burberry accessories including the Burberry Sling bag, jewellery, shoes and fragrance, timepieces and sunglasses lines.- Burberry.

Dinie.

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BURBERRY SPRING SUMMER 2010 AD CAMPAIGN- BEHIND THE SCENES.

Emma Watson was causing such hoo-ha. Not for her celebrity status but the photochopped magic that was used on her leg. And some have evidence to prove it. Yes, yes, we can see her calf on that video but have you ever thought that things would appear differently on various angles? Shouldn’t the result look exactly like the released picture if you were to shot it from the front? It was shopped for sure but I don’t think anything was ‘chopped’ during the process of editing. Fyi: That was my least favorite picture of the bunch.

I like the past seasons ad campaign better, the latest one, not so much. I would have liked it more if was shot against a plain background, I thought the backdrop was unnecessary. It makes the campaign a little too Dior or Chanel, the porcelain backdrop decoration was very contrasting to the image that Burberry wants for its brand; a younger Burberry. The backdrop was just not supposed to be there, it’s distracting! (Yes, that was my OCD speaking) Another thing that was distracting was the shade/shadow that was coming from every random corner. Maybe it would nice as a spread on print. Hopefully the bind will separate the awkward space. (Which I think it will)

Besides that, I thought the styling was good and the ad campaign sums up the latest spring collection really well. The all-English cast made the ad more believable too. I hope Christopher Bailey will continue doing so instead of using models. I love the previous ad campaign with models but I thought using real people gave the ad campaign more identity and a made it a memorable one. It wasn’t like any redundant ad that we’ve seen so far. It was English and it was Burberry. Oh Hi Alex Watson!

Dinie.

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BURBERRY SPRING SUMMER 2010 AD CAMPAIGN.

Click on images for HQs.

I hate to say it but, i told you so!

''This campaign celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl.

We've worked again with Emma Watson who has a classic, effortless beauty and is incredibly talented. Alongside Emma we have four British guys; Emma's younger brother Alex Watson, Matt Gilmour, Max Hurd and George Craig.

We always talk about how much fun we have making these images and I wanted to capture some of the excitement that you feel on set when all these different creative attitudes and personalities come together. Mario has shot these as both stills and video so we can share some of that energy with a wider audience”. -Christopher Bailey, Burberry Chief Creative Officer

Creative Direction Christopher Bailey
Photographer Mario Testino
Hair Orlando Pita
Make-up Linda Cantello

British cast:
Emma Watson Actress
Alex Watson Model
George Craig Musician
Matt Gilmour Musician
Max Hurd Model

Dinie.

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BURBERRY ION- BLOGGER FIELD TRIP.

Okay so I was still, according to BagaholicBoy, ‘foaming at the mouth’ after receiving the news that we’re actually going to have a one in a million chance to meet Christopher Bailey-- And then we (Fash-E, RTT, BB and WottonCool girls) were told that we’re going to have a tour around the boutique, that made me foam even more! It was not 31 Rue Cambon but i imagined it to be as fantastic.

The motive of the tour was to pick an outfit so we could wear it on the actual event (live blogging at Burberry) and to do a fun ‘promotional shoot’ to promote the event. (Will blog about it on a separate post) That didn’t exactly happen but we had so much fun and I even more fun bragging about it. Hah. I mean, when will I ever get the chance to sit in their VIP room again no? Or when will I ever have the chance to try on ten different trench coats that’s worth 3k each (!) in an hour?! Since that awesomely-iest day, I’ve been dreaming about Burberry for almost a month.

All I need now is to attend a Burberry show in London next February and life would be a full circle moment. Ok, fat hope but I’ll keep on dreaming and writing to Oprah so she would send me there!

Images By Ridhwan Sesapar.

Dinie.

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BURBERRY LONDON & BRIT STADALONE STORES.

"We are really excited to open our first ever Burberry London and Burberry Brit standalone stores here in New York, located either side of our iconic America's headquarters at 444 Madison where the Burberry sign 400 feet atop salutes our Britishness across the Manhattan skyline. We designed the stores to have their own individual expression and identity reflecting our customers’ different attitudes and needs. The stores are modern and unintimidating with digital technology used to heighten the experience for the consumer."
- Christopher Bailey, Burberry Chief Creative Officer (Previously, the Creative Director Of Burberry. Can someone update the wiki page? Hah.)

Trying my best to distinguish between Burberry London and Brit line without getting a lawsuit: The London line is the familiar classic refinement of fine Burberry tailoring. The Brit being less sartorial, without compromising the Burberry suaveness despite the introduction of denim to its collection.

**Oh while trying to put the right words together, I just realized that the description of both the London and Brit was attached in the email. I feel moronic.**

Burberry Brit -- The disheveled elegant casual expression of the Burberry guy and girl, centered around outerwear, the Burberry check and denim.

Burberry London
 -- The tailored and elegant expression of the Burberry guy and girl, centered around outerwear, the black and white Beat check and our key competency in sartorial tailoring.

Images Via Burberry.

Dinie.

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THANK YOU, BURBERRY.

It all began with an email. An email sent by a certain fairy godmother with the help from a particular generous blogger.
Five years of blogging, I’m still dumbfounded by the power of the Internet. After today, I still am. Twelve hours since the event and I can’t stop thinking about it— The color of Christopher Bailey’s hair, Amelia Awi’s moving praises, Miss Natasha Davis kind gesture, more, more, and more.

It’s like William Shakespeare’s Romeo and Juliet, except this play involves a Romeo and a stalker fan— Me blabbering about the arrival of Christopher Bailey and stalking him during the event.
Meeting Christopher Bailey and the great people who shaped the industry was a full circle moment. This opportunity has allowed me to do what I love and taught me that dreams do come true. Thank You to the kind people at Burberry, you have no idea how blessed I feel to be part of the event yesterday.

PS: Mr. Bailey, if you’re reading this, can I design one look for the next menswear collection? Okay, maybe just a trench. No, a bag. No, a pair of sandals!

Hey, dreams do come true no?

Dinie.

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