Prada seems to always have its fingers on the pulse of the next ‘big’ thing. It is casting no doubts on China’s imminent cultural influence it seems, by choosing to show for the first time outside of Italy. A-list Chinese celebrities – the likes of Gong Li, Maggie Cheung, Cecilia Cheung and Oscar-winning director, Tim Yip – were all decked head to toe in the latest threads from the house.
Prada presented its Spring/Summer 2011 collection for both its men’s and women’s line which was staged at the Central Academy of Fine Arts Museum, Beijing. The show comprised 50 looks in total, 23 of which are new and exclusive to the collection. (View new designs from the collection here) These never-before-shown looks are only made available in the China and Hong Kong stores in the day following the event. It is evident that this was not merely a restaging of the show in Milan but an earnest gesture to leave an impression in China.
The venerable Italian Fashion house has always proven to be two steps ahead of everyone else so it comes as no surprise that the label has already established itself as the preferred luxury brand for consumers in what is becoming the world’s largest market for luxury goods.
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