I’m ecstatic to share this piece of news and you're most definitely in for a treat! For the first time ever, our readers will get to exclusively ‘preview’ Gucci’s Spring/Summer 2011 collection many days ahead of the local press; press presentation will be held sometime only next week!

It’s such a shame to have missed one of Milan’s ‘Big 5’ as we were unfortunately scheduled to land a day after the Gucci Spring/Summer 2011 show. However, a re-see (I wasn’t familiar with this term before the trip but it’s actually a ‘process’ which allows editors and buyers to inspect and hold the clothes and the collection up-close) was arranged at the headquarters the very next day.

The exterior of the headquarters looked understated but the interior was nothing but sheer opulence! I can’t really describe the location because frankly, like all my other Milan experiences, everything was engulfed in a daze and I could hardly recall anything about a particular place. Just to prove my point further, I was too engrossed digesting Gucci’s DNA crash-course that was fed to me. Rest assure that you’ll be as numb too if you’re surrounded by that many beautiful creations of Frida Giannini!

The showroom was divided into two; one for editors, the other a buyers-only section where they had all the pieces in variety of colours (how very top secret!). I was told that the collection embodies strong Gucci women, revisiting its heritage and roots with lots of luxuriant craftsmanship put into each piece. Metal hardware such as safety pins was infused to many of the pieces, playing with the ‘hard and soft’ contrast of metal embellishments against the silky fabrics. Most of the accessories this season were handmade; even the boots were delicately woven by hands!

The trip to the headquarters was (and there’s no word better to describe this experience) epic. Everyone needs to understand the brand’s DNA and it definitely peaked us a better understanding and appreciation towards the brand because as we all know it, Gucci is not just a brand, it’s a lifestyle.

Images By Ridhwan Sesapar.


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