First there was the road map now, there is the GPS. First there was vinyl, now there is the MP3. First there was the hair colour now, there is iNOA. L'Oréal Professionnel recently launched its truly revolutionary hair product called iNOA. iNOA, is the world’s first innovative no ammonia hair colouring system since the invention of modern hair colour 100 years ago. Making its Asian debut, the historic moment in hair care history took place in Marina Bay Sands Singapore with a massive staged hair show. We are honored to be the only blog to review the products even before it hits the store!
iNOA is odorless (yes, unlike all hair colouring system) and allows you to lighten, darken hair up to 3 levels and covers grey hair, while respecting the scalp and hair fiber. Available in unlimited choice of 44 shades that comes in a pre-dosed mini-tubes, iNOA will guarantee unlimited precision of colour and tones.
iNOA hair colour won’t be on shelf anytime soon but will be available in salons island wide. Personally I’ve never had my hair colored but if I do, iNOA will be my choice of product knowing my hair will be safe, both scalp and hair fiber.
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