Spanish tycoon Amancio Ortega, the same people who brought us Zara introduced us to another of his many flagship chain stores, Bershka. Bershka officially opens its first outlet (in Singapore) at ION.
The Director of Communications of RSH limited (the company which exports the Spanish Fashion Label to Asia) greeted me and she gave a brief talk about the brand and the event’s agenda. Explaining the chains of stores they represent in Singapore.
No shopping vouchers or goodie bags this time; the event was focused on the clothes of Bershka. The presentation was spot on in giving us the Bershka vibe – young, hip and all that rave. Price range was appropriate to suit its target market, say, one vest cost about SGD39.
Be sure to drop by Bershka, #B2/09/10/11 at ION Orchard.
Photos by Ridhwan Sesapar