MINIMARKET, MALIBU IN SWEDEN.





Swedish Clothing Label minimarket is feeling the ripple effect of economy downfall. The Designers, which consist of sisters Sofie, Pernilla and Jennifer Elevestedt took a different approach of presentation-- Model street teams dressed in Minimarket roam the street of Stockholm.

“ Instead of doing a show this season, they dressed models in the new collection and had them show up at various venues and events during the week” according to the photog of StyleSightings.

Images by Stylesightings

2 comments:

  1. hey you know what..

    the first picture, 3 people in the background..

    the one in pink/magenta shirt, the one with the orange bag, and the lady in purple tights... i KNOW them! those are my pals!!!!

    ReplyDelete

Hello, Thank you for your comments!